The Draft Network

Happy draft week, everyone! Some of you may recall, around this time last year, I released the very first “Marketing Mock.” Well, I decided to make it an annual occurrence. Kyle Crabbs, Joe Marino, and the rest of the TDN gang can stick to the predictive mock drafts. But I like doing something different—something off the beaten path. If you’re unfamiliar with my marketing mock, it’s exactly what you might anticipate. Instead of basing the picks solely off of team needs and positional value, these picks are rooted in the prospect’s marketing potential with the given team and the franchise’s ability to create revenue off of their brands as individuals.