The Draft Network

It’s another year, and that means another Marketing Mock Draft. As always, I try to fill out these picks by keeping marketability and the ability to sell the pick to the respective fan bases as the main reason and driving force behind the picks. I try to limit football logic and scheme fits as much as possible (they come into play, but I do really try to steer away from it). The point of this NFL mock draft is to get you thinking about the money side of things, about the business side of football in terms of marketing and branding. It’s meant to get you thinking about what’s going to increase sales for tickets, jerseys, concessions, luxury suites, etc. Those things all play a factor in building out NFL rosters, but I think this exercise is fun because it relies on those variables as the most weighted factors in the player-team fits you’re about to see.